This Privacy Policy describes how Sterling Cloud Solutions ("we," "us," or "our") collects, uses, and shares personal information of users of our site and services. Sterling Cloud Solutions is located at 22 Bridge Street, Floor 3, Oxford, Oxfordshire, OX1 1EE, United Kingdom.

What Information We Collect

We collect several types of information from and about users of our site, including:

Information You Provide Directly: This includes information you provide when you register for an account, use our online booking engine, channel management, guest relationship management, point of sale (POS) integration, reporting and analytics, revenue management, and housekeeping management services, contact us for support, or otherwise communicate with us. This information may include your name, email address, phone number, company name, job title, billing information, and any other information you choose to provide.
Information Automatically Collected: When you access or use our site, we automatically collect certain information, including:
- Log Information: We log information about your use of our site, including your IP address, browser type, operating system, access times, pages viewed, and the page you visited before navigating to our site.
- Device Information: We collect information about the computer or device you use to access our site, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
- Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior on our site. This information is used to personalize your experience, analyze trends, and administer our site. You can control cookies through your browser settings, but disabling cookies may affect your ability to use certain features of our site.
Information from Third Parties: We may receive information about you from third-party sources, such as our partners, service providers, and publicly available sources.

How We Use Your Information

We use the information we collect for various purposes, including:

Providing and Improving Our Services: To provide, maintain, and improve our online booking engine, channel management, guest relationship management, point of sale (POS) integration, reporting and analytics, revenue management, and housekeeping management services; to develop new features; to personalize your experience; and to provide customer support.
Communicating with You: To send you important information about our services, such as updates, security alerts, and support messages; to respond to your inquiries; and to send you marketing communications, where permitted by applicable law.
Analyzing and Monitoring Usage: To monitor and analyze trends, usage, and activities in connection with our site; to understand how users interact with our services; and to identify areas for improvement.
Protecting Our Rights and Interests: To protect our rights and property; to prevent fraud and abuse; to enforce our terms of service; and to comply with legal obligations.
For other legitimate business purposes: This includes data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our services, marketing and your experience.

How We Share Your Information

We may share your information with third parties in the following circumstances:

With Service Providers: We share information with third-party service providers who perform services on our behalf, such as hosting, data storage, payment processing, customer support, and marketing. These service providers are contractually obligated to protect your information and only use it for the purposes for which we disclose it to them.
With Business Partners: We may share information with our business partners to offer you products, services, or promotions.
For Legal Reasons: We may disclose information if we are required to do so by law, court order, or other legal process; to respond to a government request; or to protect our rights and the rights of others.
In Connection with a Business Transaction: We may share information in connection with a merger, acquisition, or other business transaction.
With Your Consent: We may share information with third parties with your consent.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include physical, technical, and administrative safeguards. However, no method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

Access: You have the right to request access to the personal information we hold about you.
Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Erasure: You have the right to request that we delete your personal information, under certain circumstances.
Restriction of Processing: You have the right to request that we restrict the processing of your personal information, under certain circumstances.
Data Portability: You have the right to request that we provide you with a copy of your personal information in a structured, machine-readable format, and to transmit that information to another controller.
Object: You have the right to object to the processing of your personal information, under certain circumstances.
Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at the address provided above. We will respond to your request within the timeframes required by applicable law.

International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United Kingdom and choose to provide information to us, please be advised that we transfer personal information to the United Kingdom and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws, including implementing appropriate safeguards for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our site and update the effective date. Your continued use of our site after the posting of changes constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Sterling Cloud Solutions 22 Bridge Street, Floor 3 Oxford, Oxfordshire OX1 1EE United Kingdom

Empowering Hospitality with Cloud Innovation

Join Sterling Cloud Solutions in revolutionizing hotel management. Invest in the future of hospitality technology.

"Redefining Hotel Management in the Cloud"

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Sterling Cloud Solutions team collaborating

About Sterling Cloud Solutions

Sterling Cloud Solutions was founded in the vibrant tech hub of Oxford in 2020, born from a vision to modernise the hospitality industry. Recognising the growing need for streamlined and efficient hotel management, our founders, a team of seasoned technologists and hospitality experts, embarked on a journey to create a comprehensive cloud-based Property Management System (PMS). From humble beginnings in a small office on Bridge Street, we've grown into a dynamic company serving hotels across the United Kingdom and beyond.

Our core values are rooted in innovation, customer-centricity, and a commitment to excellence. We believe in empowering hoteliers with technology that not only simplifies their daily operations but also enhances guest experiences. We understand the unique challenges faced by hotels in today's fast-paced environment, from managing online bookings to optimising revenue and ensuring seamless guest interactions. Our mission is to provide solutions that address these challenges head-on, enabling hotels to thrive and deliver exceptional service.

In 2021, we launched our initial PMS platform, quickly gaining traction within the UK market. By 2022, we proudly celebrated reaching over 100 hotel clients, a testament to the effectiveness and reliability of our software. Continuing our commitment to innovation, 2023 saw the expansion of our service offerings with the integration of Point of Sale (POS) systems, providing a truly unified hotel management solution. Now, in 2024, we are initiating a fundraising round to fuel our next phase of growth and innovation. This investment will enable us to expand our development team, enhance our platform with cutting-edge AI-driven features, and broaden our reach to empower even more hotels globally.

Company Milestones

2020: Founded Sterling Cloud Solutions in Oxford, UK, with a vision to revolutionise hotel management through cloud technology.
2021: Launched our initial cloud-based PMS platform, focusing on core functionalities such as booking management and guest communication.
2022: Achieved a significant milestone by onboarding over 100 hotel clients, demonstrating market validation and trust in our solution.
2023: Expanded our service offerings with seamless Point of Sale (POS) integration, creating a more comprehensive management ecosystem.
2024: Initiating a strategic fundraising round to accelerate innovation, expand our team, and further enhance our platform with AI and advanced analytics.

Screenshot of Sterling Cloud Solutions dashboard

The Challenges of Modern Hotel Management

Outdated, Fragmented Systems: Many hotels still rely on disparate systems that don't communicate effectively, leading to data silos and operational inefficiencies.
Manual, Time-Consuming Processes: From manual booking entries to spreadsheet-based reporting, many tasks are unnecessarily time-consuming and prone to errors.
Online Booking & Channel Management Complexity: Managing multiple online travel agencies (OTAs) and direct booking channels can be overwhelming and lead to overbooking or lost revenue opportunities.
Lack of Real-Time Data Insights: Traditional systems often lack real-time reporting and analytics, hindering informed decision-making and strategic planning.
Inconsistent Guest Experiences: Disconnected systems can result in fragmented guest experiences, impacting satisfaction and loyalty.

Sterling Cloud Solutions: Your All-in-One PMS

Our cloud-based platform is designed to address these challenges head-on. Sterling Cloud Solutions integrates all essential hotel operations into a single, seamless system. From managing online bookings and distribution channels to streamlining guest relationship management and optimising revenue, we provide hoteliers with the comprehensive tools they need to overcome operational hurdles and thrive in today's competitive hospitality market. Our intuitive interface, powerful features, and robust analytics empower your team to work smarter, deliver exceptional guest service, and drive profitability.

Key Features & Services

Online Booking Engine

Maximise direct bookings and reduce commission fees with a seamless, user-friendly online booking experience directly integrated into your hotel's website. Our engine is optimised for conversions on both desktop and mobile devices, offering guests a smooth and efficient booking process.

Channel Management

Effortlessly manage your hotel's inventory and rates across all major online travel agencies (OTAs) and booking channels from a single, centralised dashboard. Eliminate overbookings, ensure rate parity, and boost your online visibility with our powerful channel management tools.

Guest Relationship Management (CRM)

Personalise guest interactions and build lasting relationships with our integrated CRM tools. Track guest preferences, manage communication history, and tailor your services to exceed expectations, fostering loyalty and repeat business.

Reporting & Analytics

Gain deep insights into your hotel's performance with comprehensive reporting and analytics dashboards. Monitor key metrics, identify trends, and make data-driven decisions to optimise your operations and revenue strategies.

Additional Features

Point of Sale (POS) Integration
Revenue Management Tools
Housekeeping Management Module
24/7 Customer Support (UK Based)

Our Vision for the Future of Hospitality

At Sterling Cloud Solutions, we envision a future where technology seamlessly empowers every hotel, regardless of size or location, to deliver truly exceptional guest experiences and operate with unparalleled efficiency. We believe that the cloud is the key to unlocking this potential, and we are committed to being at the forefront of this transformative journey.

Our vision extends beyond just software. We aim to build a connected ecosystem that fosters collaboration and innovation within the hospitality sector. We see a world where hoteliers can leverage data-driven insights to personalize every guest interaction, optimise resource allocation, and create sustainable, profitable businesses.

Our Impact Goals

Drive Continuous Innovation: We are dedicated to constantly pushing the boundaries of hotel technology, developing cutting-edge features and integrations that anticipate the evolving needs of the industry.
Global Expansion: We aim to expand our reach and empower hotels across the globe with our solutions, starting within Europe and then further afield.
Develop AI-Powered Features: A significant focus is on integrating Artificial Intelligence to enhance platform capabilities, offering predictive analytics and automated solutions for revenue management and guest personalisation.
Exceptional Customer Support: We are committed to providing world-class customer support and comprehensive training resources, ensuring our clients maximise the value of our platform.
Promote Sustainability: We strive to contribute to a more sustainable and efficient hotel industry by optimising resource usage and reducing operational waste through our technology.

Why We Are Fundraising

To realise this ambitious vision, we are embarking on this fundraising initiative. The funds raised will be strategically deployed to expand our talented development team, accelerate the integration of AI-driven features into our platform, and scale our marketing and sales efforts to reach and empower more hotels in need of our innovative solutions. Your investment is not just a donation; it is a direct contribution to shaping the future of hospitality and enabling Sterling Cloud Solutions to lead this exciting transformation.

Abstract image representing cloud technology and future vision

Trusted by Hotels Across the UK

"Sterling Cloud Solutions has been a game-changer for The Grand Hotel in Brighton. The system is incredibly intuitive and user-friendly, making staff training a breeze. We've seen a significant improvement in our operational efficiency and guest satisfaction since implementation. The support team is also fantastic, always responsive and helpful."

Sarah Jenkins

General Manager, The Grand Hotel, Brighton

"The reporting and analytics features within Sterling Cloud Solutions are invaluable. As a Revenue Manager, I rely heavily on data to optimise our pricing and strategies. This platform provides real-time insights that have directly contributed to a noticeable increase in our profitability. It's a powerful tool that every modern hotel should consider."

Michael Davies

Revenue Manager, City Center Suites, London

"For a smaller boutique hotel like Parkside Inn in Oxford, Sterling Cloud Solutions has been incredibly beneficial. It's affordable, easy to use, and has streamlined our booking process significantly. The channel management feature saves us hours each week, and we've seen a rise in direct bookings through their integrated booking engine. Highly recommend!"

Emily Brown

Owner,